An 8-step guide to managing negative PR

It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public.

Some say there’s no such thing as negative publicity, but most businesses on the receiving end of harsh coverage or public criticism would disagree.

The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation.

By Dorothy Crenshaw

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