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In Customer Service, Faster is Not Always Better

In customer service, there is a widespread obsession with service level: the speed in which issues are handled or customer calls are answered. Supervisors are measured on an hourly basis. Representatives are hammered about it when their average handle time get too long. In some cases, there are written guarantees with customers to ensure a certain service level, such as 80 percent of calls answered within 30 seconds.

Tom Rieger, National Business Innovations

Full Story: http://www.openforum.com/articles/faster-is-not-always-better/

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