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Pitch-o-matic: Harvard Business School will help you craft your elevator speech

A great two-minute pitch can win a startup some significant cash these days, from elevator pitch contests at MIT, Purdue, Duke and elsewhere.

To help entrepreneurs get started writing a solid pitch, the Harvard Business School created a nifty interactive tool that breaks the process down into five steps: explain who you are, what value you provide, why you’re unique or better than others and what your immediate goal is (or what you want the person listening to do) , and then review and refine all of that.

by Deanna Pogorelc

Full Story: http://medcitynews.com/2012/11/the-art-of-the-elevator-pitch-simplified-into-one-interactive-tool/

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