7 Keys to Positioning Your Competitors to Investors

Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. What you say speaks volumes about how you think about your startup, how smart you are, and your personal integrity.

By Martin Zwilling

Full Story: http://gust.com/angel-investing/startup-blogs/2012/11/05/7-keys-to-positioning-your-competitors-to-investors/