The Classy Way To Get Media Coverage For Your Startup

So here’s an idea to try when getting media coverage for your startup – don’t start by pitching the product. Start by pitching nothing.

In my previous career as a journalist, I received hundreds of story pitches with press releases attached every day. Like so many other well-meaning journos, I’d make a valiant attempt to at least skim the first two lines of every one in a vain attempt to maintain some sort of equilibrium between the read and the unread.press hat

In those two lines, I (and almost all the journalists I know) made a rapid judgement on the newsworthiness of content, never spending enough time thinking about what a story could become, rather than what it was. In short, if your piece of news wasn’t 100 percent right, it would rarely get the time of day.

Nicholas Holmes

Full Story: http://onstartups.com/tabid/3339/bid/91423/The-Classy-Way-To-Get-Media-Coverage-For-Your-Startup.aspx