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7 Ways it Pays to Build a Socially Conscious Startup
October 24, 2012 /
More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. In the short run, there are real costs associated with the "triple bottom line" of maximizing profit, people (social), and planet (environment). But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2012/10/7-ways-it-pays-to-build-socially.html
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Posted in: Funding and Building your Business