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UM Marketing Professor, Jakki Mohr Appointed To National Research Council Committee on Overcoming Barriers to Electric Vehicle Deployment

University of Montana Regents Professor Jakki Mohr has been appointed to the National Academies of Science Committee on Overcoming Barriers to Electric Vehicle Deployment. Mohr, who teaches marketing in the UM School of Business Administration, will help identify market barriers slowing the purchase of electric vehicles and plug-in hybrids in the U.S.

The committee will study the technological, infrastructure and behavioral aspects of introducing more electric vehicles into the country’s transportation system, and will evaluate past incentive programs and the different components of the electric/hybrid vehicle "ecosystem." Based on market barriers the committee identifies, they also will consider optional roles the government could play in encouraging a greater shift to electric and hybrid transportation.

Full Story: http://news.umt.edu/2012/10/101912mohr.aspx

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