Hooking Up: Making the Most of B-School Partnerships

If you take a long, hard look at the most exciting new product or service ideas of recent years, however, they haven’t come from the usual suspects of MBA classrooms–bankers, accountants, consultants, and the like–but from scientists, engineers, and designers.

So, given that the real strength of business schools seems to lie in developing ideas rather than coming up with them, shouldn’t more schools be reaching out to their counterparts teaching in hard science, engineering, and the arts?

Posted by: Matt Symonds

Full Story: http://www.businessweek.com/articles/2012-10-22/hooking-up-making-the-most-of-b-school-partnerships#r=hpt-ls