"Data is the new creative" sparks tiff and 5 more things you missed at a digital pharma conference

"Our point is [advertising/marketing] is no longer about brilliant and creative execution; it’s about brilliant and creative execution resting on a solid data foundation. We didn’t have the same data capabilities that we do now. Data underlies everything in the digital realm."

One of the most notable things about the digital pharmaceutical sector is that it’s accepted and is now a valid part of pharmaceutical marketing.

The impact of having so many tools to track consumer and physician behavior online, and to see how consumers view their products on Twitter and Facebook and other social media tools has been something of a boon to pharmaceutical companies who can put that data to work to create more personalized campaigns. But the way it was presented in a trend seminar didn’t sit well with some.

by Stephanie Baum

Full Story: http://medcitynews.com/2012/10/data-is-the-new-creative-sparks-tiff-and-5-more-things-you-missed-at-a-digital-pharma-conference/