Down to Big Data Business

"The evidence is clear: Data-driven decisions tend to be better decisions. Leaders will either embrace that fact or be replaced by others who do." McAfee and Brynjolfsson

"The more companies characterized themselves as data-driven, the better they performed on objective measures of financial and operational results."

"Few things are more powerful for changing a decision-making culture than seeing a senior executive concede when data have disproved a hunch." In those organizations, the role of experts will evolve from those providing answers to those adept at asking questions.

Steve Miller

Full Story: http://www.information-management.com/blogs/down-to-big-data-business-10023243-1.html

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