When Free Wi-Fi is More than Just a Business Cost

Savvy businesses are looking for ways to make Wi-Fi less of a one-way street. They are turning up the engagement between the visitors and the store brand. Here are a few of the ideas I have seen lately that you may want to try:

by Sander Biehn

Full Story: http://blog.score.org/2012/sander-biehn/when-free-wi-fi-is-more-than-just-a-business-cost/