Predictive analytics go to work

Although it’s still fairly early going, other organizations are beginning to embrace predictive analytics, the forward-looking data-mining discipline that combines algorithmic models with historical data to answer questions such as how likely a given customer will be to renew a season ticket. The models assign probabilities to each person. Armed with that data, the business can prepare to take action. Additional analysis can then be applied to predict how successful different courses of action will be.

By Robert L. Mitchell

Full Story: http://www.computerworld.com/s/article/9232053/Predictive_analytics_go_to_work

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