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How to Create an Unforgettable Brand
October 5, 2012 /
According to the Advertising Research Foundation, one-third of advertising dollars are wasted because of mis-targeted campaigns, unfocused messages and a lack of connection with audiences. In this fragmented media environment, messages become scattered and inconsistent. How can you create a brand that stands out?
It all starts with a story.
Greg Monaco, Monaco Lange
Full Story: http://www.openforum.com/articles/how-to-create-an-unforgettable-brand
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