How to Create an Unforgettable Brand

According to the Advertising Research Foundation, one-third of advertising dollars are wasted because of mis-targeted campaigns, unfocused messages and a lack of connection with audiences. In this fragmented media environment, messages become scattered and inconsistent. How can you create a brand that stands out?

It all starts with a story.

Greg Monaco, Monaco Lange

Full Story: http://www.openforum.com/articles/how-to-create-an-unforgettable-brand