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3 Essential Ingredients in a Convincing Elevator Pitch

We all know the secret to successfully pitching any idea is getting someone to "lean in" to a proposal you can recite in the time it takes to complete a short elevator ride.

We live in the age of excess information and jam-packed schedules, and if you want someone’s attention, you need to think in terms of sound bites and tweets. You’ve got to cut through the noise, quickly, when the opportunity hits, or you may never get another chance.

Matthew E. May

Full Story: http://www.openforum.com/articles/3-essential-ingredients-in-a-convincing-elevator-pitch

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