Law Firms Mine Startups for Internet Start-Up Gold

Wilson Sonsini’s http://www.wsgr.com/WSGR/Default.aspx new outpost reflects the firm’s evolving mind-set as lawyers jockey for the attention of start-ups. In an effort to build credibility among new technology companies, Wilson Sonsini and others are employing a broad set of tools, including offering free services, cozying up to incubators and writing blogs.

By EVELYN M. RUSLI

Full Story: http://dealbook.nytimes.com/2012/10/01/wilson-sonsini-retools-strategy-to-land-internet-start-ups/?ref=business