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Business Intelligence in Law Firms – A Guide to Knowing What You Know

Business intelligence (BI) was long ago adopted into mainstream business practices, but it has only recently begun to be incorporated into the law firm environment.

Taking its cues from business process improvement strategies Law firms have started to look at the data they collect in order to improve client relationships, maximize costs, and essentially harness the data flowing through the firm for a variety of purposes.

Managing Partner Magazines new report Business Intelligence in Law Firms takes a practical view of BI and breaks down the data sets available to many of the non-legal parts of law firms and explains how understanding the underlying data in these areas of law firm management can improve competitive advantage through BI.

Business Intelligence in Law Firms provides a thorough understanding of key BI concepts and their application in a law firm.

Through the use of practical examples from legal or other industries this report covers topics including:

Underscoring a competitive advantage through the use of BI

The use of BI practices across multiple verticals and how the use of BI in a law firm differs

Business intelligence inputs within a law firm

The fundamental steps to creating and nurturing a successful BI program in a law firm

Challenges or ‘speed bumps’ to be aware of with regards to implementing BI into your firm

What each management area of law firms has to offer in terms of BI

Using BI to change the way a firm thinks about revenue and profitability

Capturing information to transform a firm’s efficiency and increase its bottom line

Marketing intelligence and using BI as a key marketing differentiator

BI’s impact on legal project management and E-discovery

Secure intelligence – protecting what one knows

This report also features firsthand experience and case studies from law firms and service providers including the likes of Akin Gump Strauss Hauer & Feld, Carlson & Wolf, Seyfarth Shaw, Acritas, Best Best & Krieger, IntApp, Sirkin Advisors amongst others, on how they have achieved BI success in their organizations, they provide insights into:

The inclusion of individual lawyers and understanding their part in the BI process

Legal project management – the use of process mapping

Market research as a business intelligence input

Competitive intelligence and brand development

Globalization and revenue growth

The future of big data in law firms

Packed with supporting charts, tables, graphs and a full glossary of key terms, Business Intelligence in Law Firms provides the tools needed to understanding, implement and benefit from BI within in the law firm context.

Executive Summary available on request [email protected]

How To order:

Business Intelligence in Law Firms will be available in 3 weeks time.

Through till October 12th you can pre-order you copy with a $200 discount, making it just $295 (excluding shipping).

Simply reply quoting code DS-F1 or contact us on +1 309 495 2853 to place your order.

If you have any questions or queries, please do not hesitate to contact us.

Regards

Daniel Smallwood
Ark Group Publishing USA

t: (+1) 309 495 2853

f: (+1) 309 495 2858

e: [email protected]

http://www.ark-group.com

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About the author

Zena Applebaum is the manager of intelligence and intranet at Bennett Jones LLP, a leading national and international law firm based in Canada. Zena’s primary responsibilities include conducting analyses of market and competitor performance to inform the firm’s growth, practice development, business development, client relationship management, counter-intelligence and marketing. Tying it all together, she enables the collaboration and sharing of information and intelligence throughout the firm via its award-winning intranet.

She brings a unique perspective to intelligence and the dynamics of market and industry issues as a result of broad business development, marketing, and corporate research experience across a variety of sectors including technology, hospitality, government, healthcare and professional services.
A frequent writer and speaker, Zena imparts information on competitive, market and business intelligence topics in Canada and abroad, with a particular emphasis on the legal sector. She is a regular guest contributor to the 3 Geeks and Law Blog. Her articles and chapters have been published in PM Forum Marketing Magazine, the Strategic and Competitive Intelligence Foundation’s Starting a Competitive Intelligence Function (2008), and by The Ark Group.

Zena is a Toronto steering committee member of the Strategic and Competitive Intelligence Professionals organization, an advisory board member of the Special Libraries Association competitive intelligence division, and a member at large of the Professional Marketing Forum. Zena has a joint academic and applied Masters degree in communication and culture from York and Ryerson Universities.

Zena Appelbaum lives in Toronto, Canada and can be reached at [email protected], on LinkedIn at ca.linkedin.com/pub/zena-applebaum/0/305/b70, or on Twitter at ZAppleCI.

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Inteneo Systems can assist your firm by taking the technology out of the equation and helping you concentrate on getting the answers. http://www.inteneosystems.com

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