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How to Determine A Winning Investor Funding Request

Startups ask me "How much money should I ask for?" The simple answer is the absolute minimum amount you need to make your plan work. Some entrepreneurs try to start with a huge number, hoping they can negotiate and close on a smaller one, while others understate their requirements, in hopes of getting their foot in the door with an investor.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/09/how-to-determine-winning-investor.html

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