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Let’s clear up one big misconception about Big Data now: It’s not just for big businesses.

Data analytics is just another tool to increase revenue and maximize profitability. For any size business to stay competitive, it’s imperative to get a handle on its data because its counterparts are likely already doing the same with theirs. The glut of data available today is of no use if it’s not in a form that can be easily accessed and understood. As new software increasingly allows for better collecting, sifting, and sorting–turning data into information and information into insight–it can offer significant competitive advantages.

By Steve McKee

Full Story: http://www.businessweek.com/articles/2012-09-14/big-data-can-make-a-big-difference-in-marketing#r=hpt-fs

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