Big Data Analytics Allows Businesses to Play Moneyball

Today, enterprises are no longer merely trying to get their heads around what the term big data means; the overwhelming number of enterprises are now seeking to leverage data insights and adopt data-driven processes.

Hype continues to surround big data analytics. But hype or not, data-driven decision-making is becoming central to management decisions at most enterprises. They are taking inspiration from Billy Beane, the general manager of the Oakland Athletics baseball team that turned to data analytics (known as Sabermetrics in baseball and made popular in the movie, "Moneyball") to assemble a competitive baseball team despite the organization’s limited financial resources.

A recent study by the Economist Intelligence Unit, commissioned by Capgemini, found that two-thirds of respondents–607 executives (43 percent of them C-level and board executives) hailing from 20 different industries across the globe–say that the collection and analysis of data underpins their firm’s business strategy and day-to-day decision making. In fact, just more than half say that management decisions based purely on intuition or experience are regarded as suspect.

By Thor Olavsrud CIO.com

Full Story: http://www.cio.in/news/big-data-analytics-allows-businesses-play-moneyball-297412012

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