Selling Your Product May Be Harder Than Building It

A good entrepreneur is not necessarily born a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/08/selling-your-product-may-be-harder-than.html