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Investors Know A Product Doesn’t Make a Business

August 21, 2012/

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown in near the front.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/08/investors-know-product-doesnt-make.html

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