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Rethink the Press Release, Says PR Newswire

August 20, 2012 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Gone are the days of typing a press release, making a few copies of it and physically mailing it to journalists, in the hopes they’ll cover your news in a less-than-timely manner. Today, press releases have become a piece of the online content marketing strategy. You don’t have to have a PR Department to issue press releases, either. Businesses of all sizes — from solo entrepreneurial startups to the Fortune 100 — are taking advantage of press releases.

By Susan Payton

Full Story: http://smallbiztrends.com/2012/08/rethink-the-press-release-says-pr-newswire.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SmallBusinessTrends+%28Small+Business+Trends%29

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