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Shopper Alert: Price May Drop for You Alone Thanks to Data

August 10, 2012 /

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It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons — and cheap prices — as another.

Safeway added the personalization program to its stores this summer. For now, it is creating personalized offers, but it says it has the capability to adjust prices based on shoppers’ habits and may add that feature.

By STEPHANIE CLIFFORD

Full Story: http://www.nytimes.com/2012/08/10/business/supermarkets-try-customizing-prices-for-shoppers.html?_r=1&hp

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