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In-House Business Innovation Requires a New Mantra

It seems to be an accepted fact these days that big companies normally innovate by buying a startup with innovative products, rather than focusing on in-house innovations. This is a good thing for entrepreneurs and investors, who can win big, but it’s not a given. I see many startups who seem satisfied with a "me too" approach, building yet another social network or e-commerce site, rather than being truly innovative.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/08/in-house-business-innovation-requires.html

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