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Speak to Global Customers in Their Own Language
August 6, 2012 /
Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something.
You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, or Chinese.
by Nataly Kelly
Full Story: http://blogs.hbr.org/cs/2012/08/speak_to_global_customers_in_t.html
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