Speak to Global Customers in Their Own Language

Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something.

You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, or Chinese.

by Nataly Kelly

Full Story: http://blogs.hbr.org/cs/2012/08/speak_to_global_customers_in_t.html