Location-Based Services in B2B Offer Better Return

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. So far, it’s been just another mobile phone app that tells people where their friends are (Foursquare and Facebook Glancee) . Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/08/location-based-services-in-b2b-offer.html