Good Entrepreneur Ethics Increase Business Value

Did you ever wonder how a new entrepreneur knows how to "do the right thing" for his business? Most experts believe that the essence of doing the right thing is ethics. Translating that into business value, a study by Wirthlin Worldwide concluded that 80% of customers still base a good portion of their buy decision on their perception of that firm’s ethics.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/07/good-entrepreneur-ethics-increase.html