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Eight Content Marketing Lessons From a Zombie Apocalypse Guide

July 23, 2012 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

Recently, a video prank http://www.youtube.com/watch?feature=player_embedded&v=4awVqRr1eCo of a "zombie attack" went viral online. If only the "victim" in the video had read the Center for Disease Control’s Preparedness 101: Zombie Apocalypse guide.

No, the CDC doesn’t believe in zombies, but the CDC does believe in disaster preparedness.

To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted the imaginative (and educational) zombie apocalypse campaign.

So how did the CDC generate more than 77,000 Facebook "Likes" and 2,357 tweets (as of the time this article was written) for its emergency guide? Here are eight takeaways for marketers.

by Verónica Maria Jarski

Full Story: http://www.marketingprofs.com/articles/2012/8448/eight-content-marketing-lessons-from-a-zombie-apocalypse-guide

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