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Big Data on Campus – Colleges Awakening to the Power of Business Intelligence
Campuses are places of intuition and serendipity: a professor senses confusion on a student’s face and repeats his point; a student majors in psychology after a roommate takes a course; two freshmen meet on the quad and eventually become husband and wife. Now imagine hard data substituting for happenstance.
When presented with many options and little information, people find it difficult to make wise choices.
"When students do indeed take the courses that are recommended to them, they actually do substantially better."
By MARC PARRY
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