Entrepreneurs Need Market Data to Back Their Vision

Most startup founders know exactly what they want to design and sell, and they are personally convinced that everyone will buy one. Yet they often fail to realize that their view is likely biased, and will be instantly discounted by potential investors. Business plans with no "industry expert" data on your target opportunity size and growth are routinely rejected.

Having no data to back up your opportunity and financial forecast is the kiss of death for any startup funding request.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/07/entrepreneurs-need-market-data-to-back.html