Startup Viral Marketing Costs Real Money These Days

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using "viral" marketing, which costs nothing. The founder explains that the product is so "buzz-worthy" that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/07/startup-viral-marketing-costs-real.html