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‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup

July 9, 2012 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

As a business owner, you’ve probably heard the term: "Always be closing." Though the directive still rings as true as it did when Alec Baldwin trumpeted it in the 1992 salesman’s opus Glengarry Glen Ross, "Always be publishing" may make more sense for today’s young entrepreneurs.

That’s the idea behind the new marketing concept of "brand journalism," which is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

By Tim Gray

Full Story: http://www.youngentrepreneur.com/blog/always-be-publishing-brand-journalism-and-how-it-can-help-your-startup/

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