News
Building Brands with "Bridges"
June 13, 2012 /
High flying business founders excel at brand building and wisely connect their products to customers’ hearts and minds. Grateful shoppers love a company’s emotional offerings and happily make repeat purchases. Such a connection yields sustainability and profits.
The key to an entrepreneur’s success is his or her ability to establish a strong bridge of understanding between what he or she has to sell and what interested consumers want to buy that will satisfy their emotional wishes.
By Alan Hall, For the Deseret News
Full Story: http://www.deseretnews.com/article/865557289/Building-Brands-with-0Bridges.html
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