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Following the value proposition to entrepreneurial success

May 31, 2012/

The value proposition is the collection of things a new business offers to the target market to satisfy a specific need, attracting customers away from the other competitors. Entrepreneurs must find solutions for the problems and needs that follow disruptive industry trends.

By Dr. Jeffrey R. Cornwall

Full Story: http://www.csmonitor.com/Business/The-Entrepreneurial-Mind/2012/0529/Following-the-value-proposition-to-entrepreneurial-success

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