News

Campaigns Dig Through Online Data To Target Voters

May 31, 2012/

The 2012 election could be decided by which campaign is best at exploiting voters’ Internet data. The growing sophistication of data-mining tools has allowed campaigns to dig deeply into voters’ online habits, giving politicians an unparalleled ability to personalize messages. Online "microtargeting" is less costly than TV advertising.

By Beth Fouhy

Full Story: http://www.crm-daily.com/story.xhtml?story_id=13300B2B206A

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