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Campaigns Dig Through Online Data To Target Voters

May 31, 2012 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

The 2012 election could be decided by which campaign is best at exploiting voters’ Internet data. The growing sophistication of data-mining tools has allowed campaigns to dig deeply into voters’ online habits, giving politicians an unparalleled ability to personalize messages. Online "microtargeting" is less costly than TV advertising.

By Beth Fouhy

Full Story: http://www.crm-daily.com/story.xhtml?story_id=13300B2B206A

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Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.

Bozeman is a rapidly growing city with a high quality of life in part due to the easy access to the outdoors, burgeoning tech industry, and cultural experiences it offers.
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