News

Listen To Your Customers’ Tweets

For small and mid-market businesses, analytics is the key to smarter commerce, enabling them to understand consumers’ needs and act on them in real-time.

Attracting new customers — or keeping the ones you have — may be one Tweet or Facebook comment away. Or your next big idea to grow your business may come from "connected" consumers. The big question for many small businesses is — are you engaged in having these conversations with them?

Keeping today’s consumers interested in your brand, products, and services is especially difficult for small and mid-size firms that are not only trying to keep up with the Walmarts of the world, but also with technology trends and the growing amount of customer information they are collecting. With mom-and-pop stores, the key goal is to make it easier for them to reach these informed customers and bring them the technologies they need for continued success.

The restaurant moved one step closer to its customers through the use of an interactive social media platform to monitor what customers were Tweeting about regarding their restaurant experiences. While still sitting at his table, a customer might Tweet that his service was slow or his steak overcooked. Four seconds later, the restaurant manager could be at that table to correct any problems.

by Ed Abrams, Gary Kielich

Full Story: http://www.mediapost.com/publications/article/175111/listen-to-your-customers-tweets.html

Posted in:

Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.