News

4 Ways to Use Storytelling for B2B Social Media

May 23, 2012 /

MATR Sponsor (view all)


The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems. One way to get there is by sharing compelling stories. As many B2B marketers still struggle with this change in marketing focus to a customer-centric model, we offer the following suggestions for storytelling ideas. Keep in mind that each of these story types can be told in words, images, audio and video, depending on their use.

By Jeffrey L. Cohen

Full Story: http://socialmediab2b.com/2012/05/b2b-social-media-storytelling/

MATR Supporters (view all)


Big Sky EDA- Building Businesses and Creating Jobs in the Greater Billings, Montana area

We works with teams to build individual and organizational resilience in the face of long-term and traumatic stress.

Our range includes a flat range from 10-100 yards as well as a 20 target walking course for more realistic simulation of hunting scenarios.
Posted in:

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.