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Printingforless.com May Newsletter – Start the Conversation
Okay, pop quiz time. What do Facebook, Gmail, an industry association breakfast and a weekend softball game have in common?
Give yourself a silver star if you guessed these are all places people communicate. Make it a gold star if you recognized these as golden outlets for word of mouth marketing. Notice that it isn’t just about social media. In fact, research has shown that most WOM activity still happens the old-fashioned way – offline.
No matter where your customers are talking, what matters most is that you’ve given them something worth talking about. The good news is that it doesn’t take big bucks to generate buzz about your brand. On this week’s Marketing Guru blog post, WOM expert Andy Sernovitz shares the ins and outs of getting the conversation going for a successful word of mouth strategy.
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