Investors Reject Plans With No Clear Business Model

As Guy Kawasaki says in his book "The Art of the Start," http://www.amazon.com/The-Art-Start-Time-Tested-Battle-Hardened/dp/1591840562/ref=tmm_hrd_title_0 if you can’t describe your business model in ten words or less, you don’t have a business model.

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the business model anywhere.

by Martin Zwilling

Full Story: http://gust.com/angel-investing/startup-blogs/2012/05/20/investors-reject-plans-with-no-clear-business-model/