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Crowdfunding Secrets: Five Ways to Build an Amazing Campaign

May 19, 2012View for printing

Today's hottest form of high-tech investment, crowdfunding -- the practice of posting pitches on sites like Kickstarter, RocketHub and IndieGogo and asking Internet users to pledge donations in exchange for merchandise or unique personal experiences -- is exploding in popularity. Credit the success of recent campaigns like the Pebble: E-Paper Watch (over $10 million raised for an app- and Internet-ready timepiece) and Double Fine Adventure ($3.3 million for a video game), which have garnered widespread public support and attention.

Scott Steinberg

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