Startups Need the ‘Why’ Before the ‘What’ to Build

All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. This is the origin of the "solution looking for a problem" and "if we build it, they will come" syndromes, which result in surprise and frustration waiting for funding, and waiting for customers that don’t materialize.

By Martin Zwilling

Full Story: http://gust.com/angel-investing/startup-blogs/2012/04/22/startups-need-the-why-before-the-what-to-build/