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Water communication strategies, step one: Listen to worldviews

April 16, 2012 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

When people talk, listen completely. Most people never listen. -Ernest Hemingway

Most marketing communication strategies begin with an opportunity, a target market, and plan for execution. Frequently, what is missing from this platform is what I consider the first and critical step: LISTENING. Yes, simply listen. This skill is especially important in highly political and polarizing markets, such as water, due to deeply entrenched worldviews.

By: Chris Corbin

Full Story: http://the-back-40.com/2012/water-communication-strategies-step-one-listen-to-worldviews/

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