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Pull Investors to Your Business Plan With a Summary

Reader Comments

April 9, 2012View for printing

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. This one had better grab their attention, or they won't look further.

By Martin Zwilling

Full Story: ... -a-summary/

Reader Comments:

The goal of the 1 to 2 page executive summary should be to get the reader interested enough to want to have a face to face meeting to learn more.

The best way to build a compelling summary is to read "SMARTUPS" by Rob Ryan ... /0801488311

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