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Black Mountain Software of Polson, Montana turns to humorous video to sell accounting, payroll, billing software

April 8, 2012View for printing

Black Mountain Software , a 24-year-old Polson firm, sells a product that - there's no gentle way to say this - is pretty dad-gum boring.

It's accounting, payroll and utility billing software for small municipal governments.

When the company launched a new website earlier this year, it wanted to add a video promoting its products.

Which could have, given the subject matter, ended up pretty boring, too.

"We tried different variations," says Heather Neff, director of sales. "We debated doing a serious, information-based video. But we decided our customers are real people, just like us."

So Black Mountain chose to go with the best medicine.

The company decided to make 'em laugh .

By VINCE DEVLIN of the Missoulian

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