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Black Mountain Software of Polson, Montana turns to humorous video to sell accounting, payroll, billing software

April 8, 2012View for printing

Black Mountain Software http://www.blackmountainsoftware.com/ , a 24-year-old Polson firm, sells a product that - there's no gentle way to say this - is pretty dad-gum boring.

It's accounting, payroll and utility billing software for small municipal governments.

When the company launched a new website earlier this year, it wanted to add a video promoting its products.

Which could have, given the subject matter, ended up pretty boring, too.

"We tried different variations," says Heather Neff, director of sales. "We debated doing a serious, information-based video. But we decided our customers are real people, just like us."

So Black Mountain chose to go with the best medicine.

The company decided to make 'em laugh http://vimeo.com/36720875 .

By VINCE DEVLIN of the Missoulian

Full Story: http://missoulian.com/news/state-and ... 2963f4.html


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