Make Social Networks Work for Your Start-Up

When Maxine Gardner started an online business selling original artwork in 2010, she says she felt compelled to immediately dive into social networking to promote it.

She had just completed several workshops on entrepreneurship where free sites like Facebook, Twitter and LinkedIn were a hot topic. She also didn’t have enough money to buy advertising because her main source of income until that point–freelance photography work–had dried up.

By SARAH E. NEEDLEMAN

Full Story: http://online.wsj.com/article/SB10001424052702304023504577319773597697242.html?mod=WSJ_hps_sections_smallbusiness