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5 Lessons From the Recession for Young Entrepreneurs – "Upstarts! How GenY Entrepreneurs are Rocking the World of Business"

Every dark cloud has a silver lining. Driven by the recent recession, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of entitlement into action by the recession.

Donna Fenn, in her book from a while back, "Upstarts! How GenY Entrepreneurs are Rocking the World of Business," http://www.amazon.com/Upstarts-Entrepreneurs-Rocking-Business-Success/dp/0071601880 seems certain that Gen-Y will lead the charge, bounce back from the recession, and be big winners. She describes a new generation of entrepreneurs that is highly collaborative, quick and alert when it comes to new technologies, and hell-bent on changing the world in general.

Upstarts! examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn. But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Here are five key recession recovery strategies that both of us recommend to all of you:

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/04/5-lessons-from-recession-for-young.html

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