Show Data With A Meaningful Narrative

A company introduces a new service and brings it to market at a reduced "buy now" price then two weeks later they increase the price . The executive then states " Sales are down and we need to lower prices back to the introductory rate in order to increase sales". Will lowering prices increase sales?

Leaders have used data to justify their decisions. New leaders will learn from the data to make better decisions. Learning from data is a lot different than using data to fit your own narrative. Data creates its own narrative if viewed in context of rates of change and degrees of variation vs. single points of observation and/or averages without a correlation to cause & effect.

by Jay Deragon

Full Story: http://www.relationship-economy.com/2012/04/show-data-with-a-meaningful-narrative/