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The Biggest Obstacle to Embracing Big Data? You

The technological hurdles to embracing big data are well-known at this point–McKinsey predicted a shortage of nearly 200,000 skilled data analysts by 2018–but an even bigger obstacle to achieving analytics nirvana might be overcoming a strong anti-data corporate culture. It’s easy to grasp the value of adopting big data techniques, but the changes required to listen to the data and, possibly, to transform a company’s business model take a little more work.

Companies experience two big problems when they make the move to big data, ClickFox founder and Chief Executive Officer Marco Pacelli told me recently. The biggest problem might be learning to trust the data and act on it rather than operating based on a gut feeling from upper management. When the data starts exposing all of a company’s operational flaws, good executives need to acknowledge them and then figure out a strategy to resolve them.

It’s like figuring out which cockroaches to kill when the light comes on, Pacelli analogized: There might be a lot, but you can only get to a few. His advice: "Don’t do analytics if you’re an executive that can’t make decisions and act on data." While someone’s gut instinct might be to just tear it down and start over, that’s not always possible for large businesses with legacy operations in place.

By Derrick Harris

Full Story: http://www.businessweek.com/articles/2012-03-27/the-biggest-obstacle-to-embracing-big-data-you

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Inteneo Systems – Big Data Expertise and Solutions from Big Sky Country. http://www.inteneosystems.com … we know how to help you manage the cockroaches…

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