Russell Country rebrands itself Central Montana

This summer the organization charged with promoting northcentral Montana to tourists, Russell Country, will begin a rebranding effort.

Marketing for the 13 counties in this part of the state will be done using the new Central Montana marquee.

The new name is more recognizable to out-of-staters, the primary target audience, said Gayle Fisher, executive director of the local tourism promotion branch, which receives funding from the state’s bed tax that is charged at hotels.

JO DEE BLACK

Full Story: http://www.greatfallstribune.com/article/20120321/BUSINESS/203210321/1046/SPECIALSECTION05