Giving Back: How Every Startup Can Be Philanthropic

Philanthropy is not only a worthwhile ideal but an expectation of a company’s brand promise to its customers. A recent survey of global C-suite executives revealed that 84% believe that society expects businesses to take a more active role in environmental, social, and political issues than it did five years ago. Corporate philanthropy allows us to fulfill the expectations of this social contract, and should be the mission of every technology company.

The technology industry is thriving, fueled by a rise in innovative startups, an influx of venture capital funding and the promise of high value initial public offerings. Facebook’s IPO is poised to be the largest U.S. stock market debut of all time, and Steve Jobs left a legacy that forever raises the bar on innovation and leadership in the industry.

Chuck Dietrich

Full Story: http://www.forbes.com/sites/ciocentral/2012/03/18/giving-back-how-every-startup-can-be-philanthropic/?feed=rss_home

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